Making is one of our core values. Our work is crafted at every step with the use of multiple technologies that add value to the process and our projects.
We believe that design is a cycle that moves from the idea to the physical. We continually test, evaluate, and reconceptualize until we realize our intentions.
Our shop allows us to investigate with classic, as well as, emerging technologies and incorporate all methods of fabrication for model building, product design, full scale mock-ups, artworks and experimentation.
Design to Improve
Our design process relies on a feedback loop that relies on critique to reach the ultimate goal of improvement. From ideation—the art of taking the problem apart and putting it back together—to prototyping viable schemes, to testing for evaluative critique, we are determined to learn from the process to provoke visceral reactions and uncover character-defining qualities that delight and surprise.
“There are three reasons we prototype: to fail early and correct; to gather more accurate requirements; and to technically understand the problem.”
— Clancy Pearson, Director of Design Technology
Through prototyping we experience the glitches, the mistakes we turn into a story — and create ways of making, ways of experimenting as we build a toolset that navigates between the digital and physical.
“A lot of our works starts with a hypothetical, but to become real it has to go through this making process where it departs from the hypothetical and becomes a physical object. Our designs begin with an idea and a story. It is our mission to embed those stories into physical spaces, places, and objects.”
— Frank Clementi, Creative Director
Making, between the physical shop and digital realm, has blurred boundaries. Digital fabrication with CNC machinery now includes AR/MR experiences. The process frequently moves from real to digital and back again.
Making greater things
“My vision is emphasizing the importance of craftsmanship and finding a way to seamlessly integrate technology with hand-building and craft. It’s about using both to make greater things.”
— Asami Morita
Getting people involved
“I’m a maker. Part of my discipline is engaging people and getting them involved so that we rise to the challenge of exploration as an office culture.”
— ryan vasquez
Prototyping is essential to our process for developing products, buildings, design elements, and patterns. When developing the VERO line for our product company, notNeutral, there were dozens of iterations to define the ideal form.